Envirogen, a prominent industrial water treatment solutions and process filtration company, embarked on a journey to revitalise its brand image over the past year. As part of this effort, they recognised the need to maintain consistency in their visual identity across all touchpoints, including their new exhibition stands.
To ensure a cohesive and impactful representation of Envirogen’s brand at industry exhibitions, it was crucial to seamlessly integrate the newly established design style into the exhibition stand. This approach presented a unified and professional brand image and facilitated a more memorable and engaging experience for visitors at trade shows.
The design process involved adapting Envirogen’s refreshed design style onto the exhibition stands. The colour palette, typography, and imagery were used to reinforce the visual identity, creating a sense of continuity and familiarity. The layout was carefully selected to ensure all relevant information would be visible no matter the position of the stand. No content is at the bottom in case a display table was present, but we kept branding throughout the whole display in case there wasn’t.
Visitors encountered a seamless visual experience that mirrored their interaction with the company’s online presence, fostering a sense of trust and reliability.
Envirogen communicated its core values and expertise through this holistic approach, making a lasting impression on industry exhibitions and stakeholders.
