project overview
Lewden is a supplier of electrical power distribution solutions catering to industrial, commercial, and domestic applications. They have recognised the value of using character design in their marketing strategy and want to further develop and utilise their existing mascot, Sparky, by creating a strong suite of animations. These animations will be utilised across social media and their website. The goal is to create energetic, engaging, and amusing animations that continue to develop Sparky as a character/personality while effectively communicating key USPs, educating the target audience, building brand awareness, building product recognition, and supporting the business development function.





