lewden, animation

project overview   

Lewden is a supplier of electrical power distribution solutions catering to industrial, commercial, and domestic applications. They have recognised the value of using character design in their marketing strategy and want to further develop and utilise their existing mascot, Sparky, by creating a strong suite of animations. These animations will be utilised across social media and their website. The goal is to create energetic, engaging, and amusing animations that continue to develop Sparky as a character/personality while effectively communicating key USPs, educating the target audience, building brand awareness, building product recognition, and supporting the business development function.

solution 

To achieve the desired objectives, we worked closely with the team at Lewden to develop a comprehensive plan for the storyboard, style and content for the animation. The focus is to further develop Sparky as a character/personality, ensuring the animations are energetic, engaging, and clear.

design 

The key to utilising the company mascot, Sparky, was to have him introduce and demonstrate a variety of key statistics and safety features in an engaging and amusing manner. It was crucial to have the chemical resistance/impact ratings of the products highlighted by the voiceover but broken up and presented by an engaging and personable Sparky. It was for this reason, using character rigging and bouncy gravity motion, we animated sparky with a big smile on his face and interchangeable outfits to fly on and off the screen. From there on it was just time matching his movements to fit the voiceover and staying within the 3-minute window to maintain the viewers’ attention!

outcome

The animations will support the business development function by attracting potential customers and establishing a positive brand image. Sparky’s continued development and evolution as a character/personality will strengthen the connection between the audience and the brand. Overall, the animations will build product recognition and further enhance Lewden’s position as a trusted supplier in the electrical power distribution industry.

search results...