Cleaner EV approached us, intending to create a new logo to set them apart from their competitors. They wanted a unique design that would effectively highlight the different departments of their business—additionally, the logo needed to appeal to large-scale commercial audiences while possessing a modern and future-proof aesthetic. Given Cleaner EV’s focus on sustainability and renewable energy, the logo must reflect these values.
Our solution was to design a distinct and memorable logo that stood out in the industry and conveyed Cleaner EV’s commitment to sustainability and renewable solutions. We focused on using colour to stand out visually and separate key business areas, e.g. solar, ICP and commercial EV Charging.
The design intrinsically incorporates the entire business using colour and subliminal messaging. Green symbolises renewable energy, blue for Commercial EV charging, and orange for Solar power. This strategic choice leverages colours to convey messages, strengthening the visual identity and emphasising key sector messages.
Subliminal messaging subtly reinforces associations by consistently using colors across visuals, aiding subconscious connections with different aspects of the business. This color coherence fosters visual harmony, making it simple for customers to recognise and recall various services. When executed well, this approach leaves a lasting impression and bolsters the brand’s identity in the market.
