In 2018 Jamie came to us with a vision of a “Midas Barbershop”. A shop that envisioned a haircut being an experience and turning clients into real friends. Prideful of a no rush culture, working on an appointment basis, quality and consistency always comes first. We were tasked with creating a brand that would reflect these values, whilst incorporating a rustic & edgy aesthetic, inkeeping with the client’s vision of the brand.
King Midas, who’s touch turned everything to gold, was the key inspiration in the creation of this brand and therefore, we delved into off black and varying gold colour schemes. Key to this branding solution was creating distinct contrast to embolden the Logos impact. Many traditional barber shop window designs are created by freehand painting, we wanted to emulate this tradition by creating a loose calligraphic typeface. It was also important to us to mimic the brush strokes within the logo, to convey this rustic style to both the digital and print space. The logo was finished with a capitalised coppergate font, following the subtle arc of the Midas logo above it to both balance the output & endorse that edgier branding style typically associated with barbershops. The last aspect was to crown the ‘M’, and we present, Midas – the golden touch barbershop. Albeit a small part of the logo, it has some very positive connotations and makes for great reference to Kind Midas.
The outcome was a very pleased client with a brand image that aligned with the values of the start-up company they had worked incredibly hard to bring to life through the years. Midas, now has a digital signature on the web that can utilised to identify the trust, credibility and quality Jamie provides in the shop. The brand is an extension of the shop, that people can identify and communicate with in order to raise greater awareness.
